Monday, February 26th, 2007
As you may have already noticed, we are making some changes to our website. We have updated the site with all of our new logos and some additional product information. There will be some additional changes to come over the next few weeks.
In more exciting news, you can also expect to see advertisements for Human Touch massage chairs in national magazines later this year. Check back for updates!!
Thursday, February 15th, 2007
The January 31 issue of Furniture Today was dedicated to the events at World Market Center and featured a great article documenting the opening of the new Human Touch Showroom and ribbon cutting ceremony.
The opening ceremony was a great success and we look forward to going back to Vegas in June for the next Market.
Friday, February 09th, 2007
The iJoy Ride will be appearing on prime time network programming over the next few weeks. I will post the airdates and episode information as soon as we receive confirmation from the networks.
Tuesday, February 06th, 2007
As many of you already know, all of our products will now be branded as Human Touch. We are committed to having Human Touch be the premier consumer branded massage chair company. The full text of the press release announcing the change is below.
Known for innovative technology and design of high-performance massage chairs for over 25 years, Human Touch has announced new branding and communication initiatives. Human Touch, the leading massage chair brand in the U.S., is fully owned by Interactive Health, Inc. Through launching a multi-million dollar advertising campaign, logo redesign, in-store marketing program, and public relations strategy, Human Touch will increase awareness of the health benefits of its massage chairs to people in today’s active and stressful lifestyle.
Based on recent consumer research, Human Touch massage chairs are especially attractive to back pain sufferers and sports enthusiasts who would like to have the health and training benefits of a deep, full body massage as a regular part of their daily lives. Human Touch massage chairs’ contemporary design complements today’s modern lifestyle and living spaces
Human Touch’s new logo and brand strategies is the next logical step in our efforts to educate consumers of the health benefits from the high quality massage from our products. These moves are consistent with our continued commitment to provide high performance and innovative products that exceed customers’ expectations and needs. This new brand direction is all about helping people understand how Human Touch massage chairs can be an important part of their overall and everyday wellness,” states Craig P. Womack , CEO, Interactive Health
Human Touch will work with Boulder, CO based TDA Advertising & Design on the logo redesign and advertising campaign. The Human Touch campaign will focus on the health benefits of the products that are made possible by its sophisticated robotic massage technology. This multi-million dollar brand campaign reflects the company’s updated strategy and evolving Human Touch clientele, symbolizing the beginning of an exciting new era of growth for Human Touch.
Friday, February 02nd, 2007
On January 30,2007 at the Las Vegas Market, Interactive Health was awarded Furniture Styles award for Advancing Design and Innovation (ADI) for our HT-1650. We were honored to accept this prestigious award. Pictures of the awards presentation to follow soon.