Tuesday, February 06th, 2007

As many of you already know, all of our products will now be branded as Human Touch.  We are committed to having Human Touch be the premier consumer branded massage chair company.  The full text of the press release announcing the change is below.

Known for innovative technology and design of high-performance massage chairs for over 25 years, Human Touch has announced new branding and communication initiatives. Human Touch, the leading massage chair brand in the U.S., is fully owned by Interactive Health, Inc. Through launching a multi-million dollar advertising campaign, logo redesign, in-store marketing program, and public relations strategy, Human Touch will increase awareness of the health benefits of its massage chairs to people in today’s active and stressful lifestyle.

Based on recent consumer research, Human Touch massage chairs are especially attractive to back pain sufferers and sports enthusiasts who would like to have the health and training benefits of a deep, full body massage as a regular part of their daily lives. Human Touch massage chairs’ contemporary design complements today’s modern lifestyle and living spaces

Human Touch’s new logo and brand strategies is the next logical step in our efforts to educate consumers of the health benefits from the high quality massage from our products. These moves are consistent with our continued commitment to provide high performance and innovative products that exceed customers’ expectations and needs. This new brand direction is all about helping people understand how Human Touch massage chairs can be an important part of their overall and everyday wellness,” states Craig P. Womack , CEO, Interactive Health

Human Touch will work with Boulder, CO based TDA Advertising & Design on the logo redesign and advertising campaign. The Human Touch campaign will focus on the health benefits of the products that are made possible by its sophisticated robotic massage technology. This multi-million dollar brand campaign reflects the company’s updated strategy and evolving Human Touch clientele, symbolizing the beginning of an exciting new era of growth for Human Touch.

No Comment.

Add Your Comment