It has been quite interesting for me to see how massage chair interest and sales would be affected by the slowing economy/recession. I was concerned that folks would put a massage chair a lot lower on the priority scale. But, to my surprise, and delight, massage chair sales have been quite strong. The only difference from a year ago is that shoppers are far more discriminating and price conscious.
Although I don’t think any economy justifies buying cheap ebay chinese knock-off massage chairs that cost $900 and offer a ridiculous 10 year warranty (fat chance any of those businesses will be around in 10 years!!), folks are a lot more price sensitive when it comes to shopping for anything.
We get a lot of people calling for our latest “deals” and to see if we can “do any better than our store pricing”. I see that the interest is still there, just the willingness to pay full price is not. So, why are massage chair sales up in this down economy? Great question. I have spent a lot of time wondering that myself. And all I can come up with is that people like you and I are spending our money on things that will benefit our health…particularly in the long run. Perhaps less money is being spent on new cars and vacations and more money is being spent on quality-of-life products and services.
A local health spa here in Salt Lake City has also noticed record sales since the recession really hit last year. Not quite what I was expecting, but, like I said earlier, delight accompanies my surprise. Dang, those massage chairs sure feel great!
Dr. Alan Weidner