Furniture retailers bring wellness and relaxation to their showrooms with the new Human Touch® Wellness Studio
Las Vegas Market (Human Touch® Showroom B-0900), Las Vegas – July 30, 2010 – At Las Vegas Market, Aug. 2-6, Human Touch®, the U.S. market leader of innovative massage chairs, Perfect Chair® Recliners, and other wellness solutions, will be introducing an exciting new retail gallery program, called the Human Touch® Wellness Studio, designed to boost sales and profitability for its complete line of Perfect Chair® Recliners. Human Touch® Perfect Chairs® are sleek and elegantly designed relaxation chairs, incorporating zero-gravity engineering, to relieve soreness, pain and fatigue caused by earth’s constant gravitational pull on the body.
This new gallery program equips retailers with a fully integrated display package allowing them to create an enticing and interactive environment where the Human Touch® story can be told, strengthening brand awareness and the consumer’s decision to buy. The program includes the complete collection of Human Touch® Perfect Chairs® and accessories, point of sale materials, as well as comprehensive marketing, training, and sales support for participating retailers provided by Human Touch’s dedicated sales team.
“The Human Touch® Wellness Studio is designed to produce a strong ROI, bringing retailers better than industry average sales per square foot,” according to Andrew Cohen, President of Human Touch, LLC. “Human Touch® makes it easy for retailers to participate by keeping the Wellness Studio buy-in low and arming them with all the tools they need to succeed, including an array of models, popular price points, strong profit margins, advertising support and compelling promotions.”
The Human Touch® Wellness Studio has already started to receive an extremely positive response from participating retailers, who say that it is a highly effective way to increase sales performance in their showrooms as more and more consumers seek products, such as the Perfect Chair®, which not only enhance the beauty of their home but also improve their personal health and wellness.
According to Bryan Miller, owner of Stone Barn Furnishings in Mt. Hope, Ohio, “We have been selling the Perfect Chairs® since June, and they have been very successful for us. We find that now consumers are more stressed than ever, and in today’s challenging economy, many of them are cutting back on luxury spending toward items, such as a retreat to the spa, to feel better. But with the Perfect Chair® consumers can create their own personal respite from life’s daily stresses right in the comfort of their own home, which is an extremely important part of their purchasing decision.”
Toby Shenefelt, owner of Unwind Back & Body in Jackson, Miss., added, “The Human Touch® Wellness Studio is the ideal turnkey solution to providing our customers with a memorable health and wellness experience when they visit our showroom, and a wide selection of high-quality chairs to meet their individual needs. With the Perfect Chair® line, we are able to fit each of our customers in the right chair for them. With this new program, we are expecting to increase our Perfect Chair® sales this year by three to four times from last year.”
About Human Touch®
In pushing the boundaries of its traditional massage chairs and wellness products through advanced proprietary technology and innovation, Human Touch® is focused on infusing health and wellness into everyday lives through high-quality, design-oriented and award-winning massage chairs, Zero-Gravity Perfect Chair® Recliners and other wellness products and solutions. Human Touch® has been making people feel better™ for more than 30 years by developing state-of-the-art massage and wellness products, as well as by providing valuable consumer education about the substantial health and wellness benefits of regular massage therapy, relaxation and proper posture. Stress relief, increased range of motion, pain relief, improved circulation and increased immunity are just some of the valuable health benefits associated with regular massage therapy. Human Touch® products are available at back care specialty stores, fine furniture stores across the country, through international retailers and distributors in more than 40 countries, as well as online at www.humantouch.com.
# # #
BERKMAN for Human Touch®
619.231.9977 x306 (office)