Sales Teams and Customers Alike Give Rave Reviews to New “Wellness Studios”
Long Beach, CA – January 21, 2011 –Human Touch®, the U.S. market leader of innovative massage chairs, Perfect Chair® Recliners, and other wellness solutions, is pleased to announce its debut of two Wellness Studios in Aiea and Honolulu, Hawaii. This new retail program is designed to boost sales and profitability of the entire line of Perfect Chair® Recliners. Human Touch® Perfect Chairs® are sleek and elegantly designed relaxation chairs that relieve soreness, pain and fatigue caused by earth’s constant gravitational pull on the body by incorporating the most innovative zero-gravity engineering.
C.S. Wo & Sons HomeWorld recently opened Human Touch® Wellness Studios in two of their stores in the Pearlridge area of Aiea in Honolulu. The 200 sq ft Wellness Studio features a complete collection of Human Touch® Perfect Chairs® and accessories. Human Touch’s dedicated sales team offers comprehensive marketing, training, and sales support for participating retailers. This program equips retailers with a fully integrated display package allowing them to strengthen brand awareness and consumer’s decision to buy by creating an enticing and interactive environment where the Human Touch® story can be told,
The first 30 days have been awe-inspiring for HomeWorld as they more than doubled the average sales of any Human Touch® Wellness Studio. “The sales team at HomeWorld is excited about the available options from Human Touch® like multiple colors, wood finishes, the ergonomic comfort, seating and zero gravity capability,” says Billy Curtright, Director of Sales, Furniture and Specialty Sleep. “They also enjoy the reaction of the consumer when they experience the zero gravity position of the chair.” Curtright trains the sales teams how to educate consumers on the wellness benefits of zero gravity, the use of the chair, and about promotions that customers can take advantage of throughout the year.
HomeWorld is offering the largest selection of Italian leather furniture in Hawaii since 1994. The stores are constantly updating their furniture selection by bring new and exciting designs to the showrooms. Customers can always find the latest furniture models and accessories from new manufacturers from around the world.
The sales team at HomeWorld is accustomed to selling higher-end products with multiple features and benefits like Human Touch® Perfect Chairs®. Hawaii demographic is a perfect match for Human Touch® – the core values, like health, wellness, comfort, and relaxation are embraced, if not demanded by Hawaiians. Human Touch® has been making people feel better® for more than 30 years. It is well-known for developing state-of-the-art massage and wellness products, as well as for educating consumers about the substantial health and wellness benefits of regular massage therapy, relaxation and proper posture.
HomeWorld’s local advertising campaigns have been very successful in generating lots of interest for the Grand Opening of the Human Touch® Wellness Studios. HomeWorld is also planning to launch the new Picture Perfect Promotion where customers receive a free 32” Vizio flat screen TV free with the purchase of any two Perfect Chair® Recliners from January 14 through March 31, 2011.
The HomeWorld stores are located on Oahu in Honolulu at 702 South Beretania Street and in the Pearlridge area of Aiea at 98-107 Kamehameha Highway. Visit them at: www.HomeWorld.com.
To learn more about Human Touch® Wellness Studios, please contact: Billy Curtright, Director of Sales, Furniture and Specialty Sleep at: (251) 753-0191.
About Human Touch®
In pushing the boundaries of its traditional massage chairs and wellness products through advanced proprietary technology and innovation, Human Touch® is focused on infusing health and wellness into everyday lives through high-quality, design-oriented and award-winning massage chairs, Zero-Gravity Perfect Chair® Recliners and other wellness products and solutions. Stress relief, increased range of motion, pain relief, improved circulation and increased immunity are just some of the valuable health benefits associated with regular massage therapy. Human Touch® products are available at back care specialty stores, fine furniture stores across the country, through international retailers and distributors in more than 40 countries, as well as online at www.humantouch.com.
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BERKMAN for Human Touch®
619.231.9977 x305 (office)