The Newest Headlines Surrounding Massage Chairs and Human Touch

Wednesday, July 27th, 2011

The Wellness Studio™ offers furniture retailers a value-added gallery program to maximize sales and profitability for Human Touch’s award-winning, zero-gravity Perfect Chairs®

Las Vegas Market (Showroom B-0900) – July 25, 2011Human Touch®, the U.S. market leader of innovative massage chairs, Perfect Chair® Recliners, and other wellness solutions, is pleased to bring its successful Wellness Studio™ retail gallery program for furniture retailers back to Las Vegas Market this summer, Aug. 1-5.

The Wellness Studio™ is a complete retail gallery program, designed to boost sales and profitability for furniture retailers of the entire line of Human Touch® Perfect Chair® Recliners. The Perfect Chairs are sleek and elegantly designed relaxation chairs that relieve soreness, pain and fatigue caused by earth’s constant gravitational pull on the body by incorporating the most innovative zero-gravity engineering. Inspired by the zero-gravity chaise position developed by NASA to support astronauts during their ascent into orbit, the Perfect Chair® elevates the legs above the heart, relieving weight from the spine and improving circulation. Consistent with physician-recommended sitting posture, the chair’s fixed-form seating position ensures maximum ergonomic posture at all recline angles.

Components of the Wellness Studio™ retail gallery program include a complete collection of Human Touch® Perfect Chairs® and accessories, point of sale materials, as well as comprehensive marketing, training, and sales support for participating retailers provided by Human Touch’s dedicated sales team.

Billy Curtright, Director of Sales, Furniture and Specialty Sleep, said, “The Wellness Studio™ creates an enticing, interactive environment whereby the Human Touch® wellness story can be told, strengthening brand awareness and the consumer’s decision to buy. This fully integrated and ROI-driven program offers furniture retailers the ability to yield higher profit margins with no inventory needed and provide consumers with improved comfort, relaxation and overall wellness.”

The Wellness Studio™ was first introduced at last summer’s Las Vegas Market, and has since been extremely successful with participating retailers. Several fine furniture retailers across the country now offer the Wellness Studio™ in their showrooms, including Havertys, Nebraska Furniture Mart, HomeWorld, Danco Modern, Sadlers Home Furnishings, and many others.

Irv Blumkin, Owner of Nebraska Furniture Mart said, “Talk about instant marketing! The Wellness Studio™ creates an enticing, interactive environment in which consumers can explore and experience Human Touch® chairs.”

About Human Touch®

In pushing the boundaries of its traditional massage chairs and wellness products through advanced proprietary technology and innovation, Human Touch® is focused on infusing health and wellness into everyday lives through high-quality, design-oriented and award-winning massage chairs, Zero-Gravity Perfect Chair® Recliners and other wellness products and solutions. Stress relief, increased range of motion, pain relief, improved circulation and increased immunity are just some of the valuable health benefits associated with regular massage therapy. Human Touch® products are available at back care specialty stores, fine furniture stores across the country, through international retailers and distributors in more than 40 countries, as well as online at www.humantouch.com.

# # #

Media Contact:
Rachel Neppes
BERKMAN for Human Touch®
619.231.9977 x306 (office)
619.405.3917 (cell)
racheln@berkmanpr.com

Wednesday, July 27th, 2011

The Dream Studio™ features Human Touch’s award-winning Perfect Chair® Collection and a gallery program designed specifically for the bedding retail environment


Las Vegas Market (Showroom B-0900) – July 25, 2011

Human Touch®, the U.S. market leader of innovative massage chairs, Perfect Chair® Recliners, and other wellness solutions, will introduce its new Dream Studio™ to bedding and specialty sleep retailers at the 2011 Las Vegas World Market, Aug. 1-5. This new retail gallery program is designed specifically for bedding and specialty sleep retailers to maximize sales and profitability of Human Touch’s award-winning Perfect Chair® collection.

“The Dream Studio™ features Human Touch’s state-of-the-art, award-winning Perfect Chairs® and complete POP materials to ensure maximum sales success for bedding and specialty sleep retailers, and its entire retail display takes up only the size of a mattress allowing it to fit nicely into any bedding retail environment,” said Billy Curtright, Director of Sales, Furniture & Specialty Sleep. “Our zero-gravity Perfect Chairs® are the perfect addition to any bedroom by providing consumers with a blend of beauty, ergonomics, comfort, and overall wellness for improved relaxation and sleep benefits.”

The Dream Studio™ was offered as a small pilot program this spring and has been very positively received by bedding and specialty sleep retailers, such as Bedzzz Express, a bedding retailer with 36 locations throughout Alabama and Georgia.

According to Roger Hall, VP of Sales for Bedzzz Express, Birmingham, Ala., “We sell a lot of adjustable beds. Both our sales people and consumers understand how adjustable beds impact their sleep and overall lifestyle. The Perfect Chair® does the same exact thing. It’s all of the same features and benefits, and our people love them.”

The Human Touch® Dream Studio™ is a 120-square-foot space featuring two Transitional Perfect Chairs and two Serenity® PC-086 Perfect Chairs, each available in four different colors (black, espresso, cashew or red to blend in with virtually any décor), as well as complete Point-Of-Sale materials, including a 10×12-floor and double-sided, lighted floor sign. Details are below:

Transitional PC-085 Perfect Chair® (2 per studio): The Transitional Perfect Chair® is a zero-gravity recliner that artfully blends the best of aesthetics, technology and wellness in a seating experience that transcends even the highest standards of comfort. The electric recline system of the PC-085 recliner eases the body into a virtually weightless position, elevating the legs above the heart and relieving weight from the spine.

Serenity® PC-086 Perfect Chair® (2 per studio): The Serenity® Perfect Chair takes relaxation and wellness to a new level by providing a warming and gentle massage therapy experience using jade stones and Serenity® Wave Therapy technology. The jade stones radiate far infrared heat up to three inches into the muscle tissue to create healing warmth that can be felt long after leaving the chair.

• POP materials and an introductory video to help consumers understand the wellness and sleep benefits of the Perfect Chair®.

• Lighted display beacon and 120-square-foot wood floor.

Dr. James Rouse, N.D., Naturopathic Doctor and a member o f the Human Touch® Wellness Council, comments, “Surrendering into the Perfect Chair® sets a relaxed tone for a great night sleep, which is extremely important to one’s overall health and wellness.”

About Human Touch®

In pushing the boundaries of its traditional massage and zero-gravity chairs through advanced proprietary technology and innovation, Human Touch® is focused on infusing health and wellness into everyday lives through high-quality, design-oriented and award-winning wellness products and solutions. Human Touch® has been making people feel better™ for more than 30 years by developing state-of-the-art massage, zero-gravity and wellness products, as well as by providing valuable consumer education about the substantial health and wellness benefits of regular massage therapy, relaxation and proper posture. Stress relief, increased range of motion, pain relief, improved circulation and increased immunity are just some of the valuable health benefits associated with regular massage therapy. Human Touch® products are available at back care specialty stores, fine furniture stores across the country, through international retailers and distributors in more than 40 countries, as well as online at www.humantouch.com.

# # #

Media Contact:

Rachel Neppes
BERKMAN for Human Touch®
619.231.9977 x306 (office)
619.405.3917 (cell)
racheln@berkmanpr.com