The Wellness Studio™ offers furniture retailers a value-added gallery program to maximize sales and profitability for Human Touch’s award-winning, zero-gravity Perfect Chairs®
Las Vegas Market (Showroom B-0900) – July 25, 2011 – Human Touch®, the U.S. market leader of innovative massage chairs, Perfect Chair® Recliners, and other wellness solutions, is pleased to bring its successful Wellness Studio™ retail gallery program for furniture retailers back to Las Vegas Market this summer, Aug. 1-5.
The Wellness Studio™ is a complete retail gallery program, designed to boost sales and profitability for furniture retailers of the entire line of Human Touch® Perfect Chair® Recliners. The Perfect Chairs are sleek and elegantly designed relaxation chairs that relieve soreness, pain and fatigue caused by earth’s constant gravitational pull on the body by incorporating the most innovative zero-gravity engineering. Inspired by the zero-gravity chaise position developed by NASA to support astronauts during their ascent into orbit, the Perfect Chair® elevates the legs above the heart, relieving weight from the spine and improving circulation. Consistent with physician-recommended sitting posture, the chair’s fixed-form seating position ensures maximum ergonomic posture at all recline angles.
Components of the Wellness Studio™ retail gallery program include a complete collection of Human Touch® Perfect Chairs® and accessories, point of sale materials, as well as comprehensive marketing, training, and sales support for participating retailers provided by Human Touch’s dedicated sales team.
Billy Curtright, Director of Sales, Furniture and Specialty Sleep, said, “The Wellness Studio™ creates an enticing, interactive environment whereby the Human Touch® wellness story can be told, strengthening brand awareness and the consumer’s decision to buy. This fully integrated and ROI-driven program offers furniture retailers the ability to yield higher profit margins with no inventory needed and provide consumers with improved comfort, relaxation and overall wellness.”
The Wellness Studio™ was first introduced at last summer’s Las Vegas Market, and has since been extremely successful with participating retailers. Several fine furniture retailers across the country now offer the Wellness Studio™ in their showrooms, including Havertys, Nebraska Furniture Mart, HomeWorld, Danco Modern, Sadlers Home Furnishings, and many others.
Irv Blumkin, Owner of Nebraska Furniture Mart said, “Talk about instant marketing! The Wellness Studio™ creates an enticing, interactive environment in which consumers can explore and experience Human Touch® chairs.”
About Human Touch®
In pushing the boundaries of its traditional massage chairs and wellness products through advanced proprietary technology and innovation, Human Touch® is focused on infusing health and wellness into everyday lives through high-quality, design-oriented and award-winning massage chairs, Zero-Gravity Perfect Chair® Recliners and other wellness products and solutions. Stress relief, increased range of motion, pain relief, improved circulation and increased immunity are just some of the valuable health benefits associated with regular massage therapy. Human Touch® products are available at back care specialty stores, fine furniture stores across the country, through international retailers and distributors in more than 40 countries, as well as online at www.humantouch.com.
BERKMAN for Human Touch®
619.231.9977 x306 (office)