New wellness program helps patients enhance their chiropractic treatments with regular massage therapy and relaxation while providing chiropractors with an added revenue stream
Orlando, FL – August 22, 2011 – Human Touch®, the U.S. market leader of innovative massage chairs, Perfect Chair® recliners, and other wellness solutions, is pleased to introduce its new Healthcare Professional Program for chiropractic practices during the Florida Chiropractic Association’s National Convention & Expo 2011 (FCA National), Aug. 25-28.
The Healthcare Professional Program is a unique sales and marketing program designed specifically for chiropractic offices to enhance their patients’ overall wellness, while enjoying an additional, value-added revenue stream for their practice. Human Touch® will present this new program during FCA National, Aug. 25-28, at The Peabody Orlando, Booth # 509 (9801 International Drive, Orlando, FL 32819).
“Human Touch massage chairs and Perfect Chairs are the perfect complement to chiropractic treatments. They relax the mind and body so patients can realize maximum advantage during treatments and, after, they maintain optimal body alignment and muscle flexibility to help keep them healthy and happy,” says Dr. John Maltby, DC, a member of Human Touch’s Wellness Council, as well as the past president of the International Chiropractors Association (ICA) and current ICA Chairman of the Board.
Through this program, patients can enjoy Human Touch® massage chairs and Perfect Chairs in their chiropractors’ office, which they can then purchase directly from their chiropractor to use in their own home at an attractive price. Chiropractors can sell Human Touch® chairs directly to their patients, creating an easy way to add new revenue to their practice. Human Touch® handles shipping the product directly to the customer and any customer service needs that may arise. The company also provides chiropractors with all marketing and sales materials, POP displays, and support to make the program successful and easy to manage.
In forming the Healthcare Professional Program, Human Touch® has consulted with three respected chiropractors to ensure its success, Drs. John K. Maltby, Shawn Henry Dill and Jon Stucky, who are also members of the Human Touch® Wellness Council. The Human Touch® Wellness Council comprises an esteemed panel of experts from various disciplines—including doctors, professional athletes, massage therapists and fitness experts—dedicated to educating people about how to achieve a healthier and happier life through regular massage, relaxation, sound posture, and other wellness practices.
Program Key Benefits
• Enhances chiropractic patients’ health and wellness in between their treatment sessions: Human Touch® massage chairs and Perfect Chairs offer a therapeutic and comfortable seating option for chiropractic patients in their chiropractor’s waiting areas and treatment rooms. Chiropractors can then offer Human Touch® massage chairs and Perfect Chairs directly to patients for daily use in their own homes to enhance their overall wellness and treatment plan.
• Offers chiropractors an easy, additional revenue stream for their practice: Chiropractors who use Human Touch® massage chairs and Perfect Chairs in their practice have found that when patients are introduced to them, they soon realize the valuable healing and wellness benefits, compelling them to purchase a chair for their own personal use. Human Touch® also provides chiropractic practices with all necessary sales and marketing materials, POP displays and support to help ensure the program’s maximum success.
About Human Touch®
In pushing the boundaries of its traditional massage chairs and wellness products through advanced proprietary technology and innovation, Human Touch® is focused on infusing health and wellness into everyday lives through high-quality, design-oriented and award-winning massage chairs, Zero-Gravity Perfect Chair® Recliners and other wellness products and solutions. Human Touch® has been making people feel better® for more than 30 years by developing state-of-the-art massage and wellness products, as well as by providing valuable consumer education about the substantial health and wellness benefits of regular massage therapy, relaxation, and proper posture. Stress relief, increased range of motion, pain relief, improved circulation and increased immunity are just some of the valuable health benefits associated with regular massage therapy. Human Touch® products are available at back care specialty stores, fine furniture stores across the country, through international retailers and distributors in more than 40 countries, as well as online at www.humantouch.com. Human Touch® is also on Facebook and Twitter @HTFeelBetter.